Who needs to build a personal brand?

Personal Branding - The unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers. Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact. The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.

Personal Branding Statement

A personal brand statement is a one or two-sentence phrase that accurately sums up what you do and what you stand for. It’s essentially your unique selling proposition, the thing you do better than any of your competitors.

“Do you want more traffic?”

– Neil Patel

Ok, so this is more of a question than a statement. But every business and website wants more traffic, and Neil Patel has the knowledge and know-how to make it happen.

Neil is one of the world’s leading online marketers who is world-renowned for his SEO and traffic creation prowess. His personal branding statement is extremely simple, but it works because he has the reputation to back up his claim that he can, in fact, get you more traffic. Using a question is also a way to spark intrigue and curiosity.

There are no rules you must follow when creating a personal branding statement. It’s okay to think outside the box and ask a question or do something differently than the competition. 

Benefits of Content Marketing in Personal Branding

A strong, positive personal brand minimizes risk for these executives and their companies. Currently 85% of business decision makers start their buying process with a referral. Their next step is Google, and 75% of people feel an online search is the most trusted source about people and companies. We’re living in a world where strong personal branding / company branding / online reputation management are making a bigger difference in sales and marketing than brands themselves. Content marketing is highly effective when it comes to:

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How can we help you?

Contact us at the Consulting WP office nearest to you or submit a business inquiry online.

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